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In this article, I’ll outline the issues I observed and discuss key factors to consider, along with realistic alternatives to popups that preserve the organization’s intent and the users’ experience. We’re nearing the point where websites have abused these elements so much that the problematic instances far outweigh the cases where popups remain a useful design tactic. This experiment, together with my usability study, surfaced a myriad of bad implementation practices and was proof that the overuse of overlays is far from over. Over several weeks, I captured screenshots of every popup I encountered on websites and in mobile applications: on average, 25 popups per week, which is more than any human being should have to endure (but is pretty representative of today’s internet user experience). In terms of popup anatomy, modal overlays disable all background content, nonmodal overlays preserve users’ ability to interact with background content, and lightboxes dim the background content. There is no special name for the case when the background content is not visually dimmed.Īlthough in many cases lightboxes are modal, that is not always true.If the background is dimmed, the popup is called a lightbox.Nonmodal: users can still interact with the background content (for example, by selecting links or tapping buttons) while the overlay remains visible.Modal: the content on the page is disabled until the user explicitly interacts with the overlay.Whether the user can interact with the rest of the page: A popup can be classified according to two dimensions:ġ. Several other users shared a similar sentiment, albeit they did not throw their phones.Ī popup (also known as an overlay or popover) is a window or dialog that appears on top of the page content.
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Frustrated, he abandoned his task and left the website with a very bad impression of the organization. While attempting to complete a task, a participant tossed his phone across the table after encountering multiple popups, consecutively. I was reminded of this fact during a recent usability study. From conducting decades of user research, we know that people dislike popups and modals.